Privacy Policy

Last updated: 18 August 2026

Merily on the Road respects the privacy of its visitors. This Privacy Policy explains what personal data may be collected and processed when you use merilyontheroad.com, why and how we use that data, and what rights you have in relation to your personal data.

1. Data Controller

The website merilyontheroad.com is operated by:

Rinaldik OÜ
Registry code: 12768870
Hiie tn 2-7
Tapa, Tapa Parish
Lääne-Viru County, 45109
Estonia
Email: merily@merilyontheroad.com

Rinaldik OÜ is the data controller responsible for the processing of personal data through this website.

If you have any questions or requests regarding privacy or the processing of your personal data, please contact us at merily@merilyontheroad.com.

2. What Personal Data We Collect

Depending on how you use the website, we may process the following information:

  • your name and email address if you subscribe to blog updates;
  • information you voluntarily provide when contacting us through the contact form or by email;
  • technical information such as your IP address, browser and device type, and information relating to your use of the website;
  • information collected through cookies and similar technologies;
  • information about the pages you visit and how you interact with the website.

3. Purposes and Legal Bases for Processing Personal Data

We process personal data only for specific purposes and where there is an appropriate legal basis for doing so.

Email updates and blog subscriptions

If you subscribe to Merily on the Road by email, your name (if provided) and email address are processed based on your consent. You can withdraw your consent at any time by using the unsubscribe link included in our emails.

Contact form and email enquiries

When you contact us, we process the contact details and other information you provide in order to respond to your enquiry. Depending on the nature of your request, the legal basis for processing is our legitimate interest in responding to enquiries or, where applicable, taking steps at your request before entering into a contract.

Website analytics

We use Google Analytics based on your consent. Analytics cookies and similar non-essential technologies are not activated until you have given the relevant consent.

Essential cookies and website functionality

Technologies that are strictly necessary for the website to function are used to ensure its security and proper operation. These technologies do not require consent for analytics or marketing purposes.

4. Email Updates and Blog Subscriptions

If you subscribe to Merily on the Road by email, we use your email address to send you notifications about new blog posts and other content related to the blog.

Email subscriptions and notifications are managed using MailPoet.

When subscribing, you may be asked to confirm your email address by clicking a link in a confirmation email.

You can unsubscribe at any time by using the unsubscribe link included at the bottom of our emails.

5. Contact Form and Communication

If you contact us through the website’s contact form or by email, the information you provide will be used to respond to your enquiry and for any necessary follow-up communication.

We will not use this information for marketing purposes without your consent.

6. Website Analytics

We use Google Analytics to better understand how visitors use the website.

Google Analytics may collect information such as the pages you visit, how long you spend on the website, your approximate location, the type of device you use, and how you arrived at the website.

Analytics cookies and similar technologies are used only in accordance with the cookie preferences you select.

7. Cookies

Merily on the Road uses cookies and similar technologies to ensure the website functions correctly, improve the user experience, and understand how the website is used.

Non-essential cookies are used in accordance with the consent you provide.

You can change your cookie preferences or withdraw your consent at any time using the cookie settings available on the website.

More detailed information about the cookies and services used on this website is available in our separate Cookie Policy (EU).

8. Affiliate Links

Merily on the Road may contain affiliate links.

If you click an affiliate link and make a purchase or booking through one of our partners, Rinaldik OÜ may receive a commission. This does not increase the price you pay for the product or service.

When you follow an affiliate link to a third-party website, that website’s own privacy policy and cookie practices apply.

Some affiliate partners or service providers may use cookies or other tracking technologies. Their use is subject to applicable consent requirements and the cookie preferences you select.

9. Sharing Personal Data and Service Providers

We do not sell your personal data.

Personal data may be processed by service providers that help us operate the website, communicate with visitors, and understand how the website is used. These may include:

  • web hosting and other technical service providers;
  • MailPoet, for managing email subscriptions and notifications;
  • Google Analytics, for website usage analytics;
  • services used to manage cookie consent and privacy preferences;
  • providers involved in website security and technical operation.

These service providers process personal data in accordance with their respective roles, terms of service, and applicable data protection laws.

10. Processing of Personal Data Outside the EU and EEA

Some service providers used by this website may process personal data outside the European Union (EU) or European Economic Area (EEA).

Where this occurs, personal data is transferred using appropriate safeguards and transfer mechanisms provided for under applicable data protection law, such as a European Commission adequacy decision or, where appropriate, Standard Contractual Clauses.

Further information about individual service providers’ processing practices and international data transfers can be found in their respective privacy policies.

11. How Long We Keep Personal Data

We retain personal data only for as long as necessary for the purpose for which it was collected or as required by applicable law.

Information relating to email subscriptions is generally retained for as long as you remain subscribed or until it is no longer necessary to retain it.

Information relating to enquiries is retained for as long as necessary to respond to and deal with the enquiry and any related communication.

Retention periods for cookies and analytics data depend on the relevant service and are described in more detail in the applicable cookie settings and policies.

12. Your Rights

Under applicable data protection law, you may have the right to:

  • receive information about how your personal data is processed;
  • request access to your personal data;
  • request the correction of inaccurate or incomplete personal data;
  • request the deletion of your personal data in certain circumstances;
  • request that the processing of your personal data be restricted in certain circumstances;
  • object to the processing of your personal data in certain circumstances;
  • withdraw your consent at any time, without affecting the lawfulness of processing carried out before your consent was withdrawn;
  • receive certain personal data you have provided in a structured, commonly used and machine-readable format and, where applicable, have that data transmitted to another controller.

If you believe that your personal data has been processed unlawfully, you have the right to lodge a complaint with the Estonian Data Protection Inspectorate (Andmekaitse Inspektsioon) or another competent data protection supervisory authority.

13. Links to Other Websites

The blog may contain links to third-party websites and services.

Merily on the Road is not responsible for the privacy practices or content of third-party websites. We recommend reviewing the relevant website’s privacy policy and terms before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example when new services are added to the website or our data processing practices change.

The current version will always be published on this page, with the date of the most recent update shown at the top.

15. Contact

If you have any questions about how Merily on the Road processes your personal data, or if you would like to exercise any of your data protection rights, please contact:

Rinaldik OÜ
Email: merily@merilyontheroad.com